We have all seen the funny memes about 2020 with a happy couple strolling on a beautiful beach looking perfect with the caption “2020 planning”. The next photo has the same couple looking disheveled and dirty in their underwear and bathrobes, with their kids at the computers in the background lay across their chairs looking defeated, and the caption...
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I am not trying to scare you but only remind you about a few things that could jeopardize your business.Let’s get right into it, here are my top 5: 1. Are you still legally licensed? A few days ago, I heard of a local therapist that was in trouble with the California Licensing Board (BBS) because they hadn’t kept records...
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As we enter into a new decade of 2020 there is a great deal of hyper-focus on organizing, planning, goal setting, and creating vision boards. We spend hours with our planners, create to-do lists and of course, we prioritize our goals. I think these are all wonderful tools to help us with our practice and with life. However, what...
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A few weeks back I asked for a few brave therapists to guest blog for me. On such brave person Joanne B. Kim, AMFT wrote a fantastic blog post about being a pre-licensed therapist and trying to build an ideal practice. Ms. Kim’s insight comes directly from being in the Pre-licensed trenches and creating a business. She has written...
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Remember we talked about blogging and how important it is? Guest blogging can also help with SEO (Search Engine Optimization) aka how potential clients find you. I asked in my email series a month ago for therapists who wanted to give guess blogging a whir. I am excited today to share one such guest blog written by Carol Adkisson,...
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There is a great deal of talk in therapist groups, social media or business building books that talk about finding a niche. However, in graduate school I was told that we should really be a generalist and take the clients that come to us, after all, they chose us, right? One of my graduate professors even told our class...
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Recently I was working with a new business owner and I asked about her HIPAA statement. She looked at me with terror and fear in her eyes. She then said, “Do I really have to follow HIPAA?” “I don’t really understand what it is.” She is not alone in her fear and confusion around HIPAA. Today, I would like...
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Running your solo therapy practice over time has become easier. You have your administrative systems. You have your referrals sources in place; marketing is effective, your caseload is full. You are only working the hours and days that suit you and the family well, and you have created a wonderful office space to work in. Then a call...
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It’s your turn to be the interviewer. You’ve screened the resumes and cover letters of applicants and selected who you believe might be good candidates. Questions to ask are critical to help you evaluate the interviewees and ultimately who you will hire as your Virtual Assistant (VA). Keep in mind yours and the interviewee’s time for a screening interview...
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You have decided to write that blog, great. However, when you sit down at the computer you look at the blank screen and think “What should I write about?” You start to doubt yourself thinking “What do I know that others don’t?” You think, how long should my blog be anyway?” Now the hard part begins. Never fear I...
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