You must embrace “you” and your passion to attract clients. Tell your story and the why behind your desire to build your business. You must be clear on who you serve and how you serve the community that you are a part of. As your business grows the values of you shine through. You can do this! What do people say about you in the room? What is it like to be in the room with you? Once you have those answers that what you build upon on your web copy and blogs.
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