This past weekend I had the wonderful opportunity to speak with students, pre-licensed and newly licensed therapists at the 2018 CAMFT conference. I love seeing all the energy that a conference creates and the friendships that are reconnected. The speakers were brilliant as usual and the conference itself was very well organized. One of the days there was...
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There is a great deal of talk in therapist groups, social media or business building books that talk about finding a niche. However, in graduate school I was told that we should really be a generalist and take the clients that come to us, after all, they chose us, right? One of my graduate professors even told our class...
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Have you heard the hype about social media? It seems like everywhere we turn business coaches including me are touting benefits of social media. However, in private practice, there is a ton of tasks you must do to be a legal business entity. Then there are lists of lists of to-do items, not to mention finding a way to...
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What? Are you sure? Do I need to buy that for my Private Practice? The above was the headline on my FaceBook feed last week. I usually scroll right by as I know that it’s a come on, an empty promise, and a way to get me to part with some hard-earned money. When I was a small...
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What do you know about YouTube? You might be saying, “Oh Sherry that easy, it’s a place to watch videos.” Yes, it is a place to watch videos, but what else do you know about it? Do you know these facts? YouTube has over a billion users (yes, a Billion) that’s about 1/3 of the entire internet.1 18-34...
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As small business owners, we know that having a website is an important way for potential clients to find us. It also allows our current clients to communicate with us or obtain more information on topics that interest them. Once we have a website in place, do you think much more about it? If you are like many therapists...
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Where are the clients? How long did it take you to write your elevator speech? An hour, a day a week? It can take a long time to hear your inner voice and be able to condense it down to 30 seconds or less. We try to have our true self come out in that 30 seconds and we...
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Are you ready to play a game? Let’s play free association. If I say marketing what is the first word that comes to mind? It is sleazy, unpleasant, distasteful, hate, salesmanship or maybe your word is a bit more positive such as; like, enjoy, fun, doable, easy. If you are like many therapists your word probably didn’t make...
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